Salesforce.com and Dun & Bradstreet (D&B) Form Alliance

D&B announced as the exclusive provider of company information on more than 200 million businesses for Data.com

Now with Data.com, Salesforce customers can access the best company information from D&B and the best contact information from Jigsaw, directly within Salesforce

Alliance accelerates D&B’s vision of delivering critical business information everywhere customers need it

Data.com to provide complete customer data to build out social customer profiles, powering the social enterprise

SAN FRANCISCO and SHORT HILLS, NJ- August 31, 2011 – Salesforce.com (NYSE:CRM – News), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, and D&B (NYSE: D&B) (http://www.dnb.com), the world’s leading source of commercial information and insight on businesses, today announced an alliance to make D&B the exclusive provider of company information on 200 million global businesses for Data.com. Data.com will seamlessly integrate D&B’s world-leading company information with Jigsaw’s complete contact information to deliver unified company and contact data in the cloud, all from directly within Salesforce CRM.

Comments on the News:

• “We are thrilled to have D&B as our first premier data provider for Data.com,” said Brett Queener, executive vice president and GM of Data.com. “D&B is the absolute gold standard for company information and along with Jigsaw, the leading provider of accurate contact information, we will help companies market and sell more effectively with Data.com.”
   
• “We’re excited to work with salesforce.com to improve how companies use and benefit from company information,” said Josh Peirez, President, Global Product, Marketing and Innovation at D&B. “Putting the world’s leading information right where our customers need it is core to D&B’s strategy. It’s a tremendous opportunity to deliver more value to more businesses, every day.”
   
• “The impact of poor data can have negative ramifications through entire business processes,” said Mary Wardley, program vice president, CRM Applications at IDC. “This announcement from salesforce.com and D&B simplifies the process of gathering quality company information, allowing businesses to bolster their effectiveness and improve productivity across sales and marketing.”
   
• “D&B has simply the best company information, and salesforce.com has simply the best technology for great customer engagement,” said Karen Steele, SVP corporate marketing at Saba. “We already benefit from great Jigsaw contact information. Pulling this together in Salesforce CRM with D&B data with the launch of Data.com is a dream come true, and will help our sales and marketing teams achieve uncharted results.”
   

Alliance Energizes Data for the Social Enterprise

D&B is the world’s leading provider of business information on over 200 million companies and will be the exclusive provider of company information for Data.com. Salesforce customers will be able to access the highest quality company information unified with Jigsaw’s leading contact information with Data.com.

For Salesforce customers, Data.com will enable market segmentation and targeting for sales and marketing professionals to execute complex account plans and custom marketing campaigns, creating a highly targeted pipeline directly within Salesforce CRM.

The alliance allows D&B to extend its vision of providing world-leading business information that fuels customer success. With D&B company information available through Salesforce CRM, customers can find new opportunities, accelerate sales cycles, increase sales and expand their customer bases.

As businesses start to accelerate the shift to the social enterprise, their ability to understand as much as possible about the customer depends on having exceptional customer data. With Data.com, Salesforce customers will be able to access a unified source of business data, helping to build out social customer profiles.

Pricing and Availability

Data.com is available immediately with contact information from Jigsaw. Company information from D&B is currently expected to be available later this year with pricing and packaging announced at that time. Data.com is available to both companies and individuals who are looking for a proven solution with best-of-breed data capabilities.